Capintec had always relied on its printed literature, especially at tradeshows, to educate its customers on products. Selling nuclear medical equipment, the company’s brochures often were very dry, lacking style and color. Additionally, many products had common specifications that were simply repeated from sheet to sheet, making comparisons hard. These sets of brochures were designed to bring a splash of color to the Capintec line of products through varying backgrounds and bright hues. Products with common specifications were grouped together in booklets which included bright appealing photography and modern fonts, and for some brochures comparison tables were placed in the back to allow for easy analysis of what product best fit the consumer’s interests. These brochures containing families of products were a huge departure from Capintec’s usual offering of dull product sheets and generated much interest in products by consumers.
- Graphic Design