Medical equipment ads are hard. Nuclear medical equipment is cold, emotionless. Existing Capintec ads had a large photo of the piece of equipment, followed by a ton of text crammed into the ad. For this series of ads, we took a different approach- we shrank the product photos and text, and tried to insert a human element into the ads through use of stock photography. The ads were received very well overall and people appreciated the new look for Capintec.
- Graphic Design