Capintec’s sell sheets- front and back sheets with product offerings- were dry and technical in appearance. The company had been around for over 45 years, and its literature appeared to be around for about the same! In order to redesign, we threw everything out and started from scratch- newer, more modern fonts, and clearer, larger product photography. A strip of color on the left side front and back with the product name helped to give the sheet a splash of life, along with the same color used in headlines and bullets. Each product received a different color on its sheet to help with differentiating between items.
- Graphic Design